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Morgan Stanely

Luxurious Animals was working on an integrated online ad campaign called What If to "tell us...what the Morgan Stanley name has stood for since its founding in 1935" and "show what the [50,000+] employees are literally made of, bringing together values of social responsibility and capitalism" (see press). I was brought in to work on the UX for all slides and animations — accounting for the heavy use of imagery, sound, and overall cinematic experience.

Similar work: Associated Press, Chicago Conservation Corps, DEFY Media, The Daily Show with Jon Stewart, XFinity

Wireframe for the introduction to the "What If" ad campaign.
Wireframe for an animated tab within the "What If" ad campaign.
Screen capture of the final design.